The Exclusive Networks Fortinet team standing together in their office
Exclusive Networks x Fortinet

More than a distributor

Exclusive Networks needed Fortinet partners to see the full value behind the relationship. Asteryx built a people-led campaign around the real team, expertise and end-to-end support behind the partnership.

The Challenge

Exclusive Networks could see competitive pressure forming around its Fortinet partner base. The work needed to remind partners why they had chosen Exclusive Networks in the first place - before the conversation could be reduced to price or distribution.

The value was real, but it needed to be made visible: 22+ years with Fortinet, 12 dedicated Fortinet specialists, a wider team of 40+ experts, fast support, training, pre-sales, pre-staging, renewals, finance, stock availability and end-to-end partner support.

Exclusive Networks’ Fortinet UK Distributor of the Year award
A grid of twelve Exclusive Networks team members, filmed for the campaign

The Idea

We made the relationship the proof.

Instead of creating a generic corporate film or product message, Asteryx built the campaign around Exclusive Networks’ own Fortinet team - the people partners already knew, trusted and relied on.

The script was shaped around the core message from the campaign: Exclusive Networks is more than a distributor. It is a long-standing Fortinet partner with the people, expertise and value-added support to help partners grow.

What We Made

  • Campaign strategy and creative direction

  • Tailored scripting for real team members

  • Multi-location video production and social rollout assets

Impact

Market share held through the period of anticipated competitive pressure.

The campaign helped reinforce partner confidence at a moment when trust, familiarity and relationship strength mattered.

It also created a content asset that continued to support partner onboarding, recruitment and wider conversations about the value behind the Exclusively Fortinet relationship.

  • A presenter in an Exclusive Networks shirt pointing at the camera
  • A close-up of the presenter looking into the lens
  • A tunnel of glowing red rings from the film
  • A presenter beside a holographic dashboard, from the campaign film
  • An Exclusive Networks team member at their desk, from the campaign film
  • A team member explaining the offer, with its benefits floating beside her
  • A team member at her desk on a video call
  • An Exclusive Networks team member at their desk, from the campaign film
  • An Exclusive Networks team member at their desk, from the campaign film
  • An Exclusive Networks team member at their desk, from the campaign film
  • An Exclusive Networks team member at their desk, from the campaign film
  • A team member at his desk on the phone
  • A team member at her desk, from the campaign film
  • An Exclusive Networks team member at their desk, from the campaign film
  • An Exclusive Networks team member at their desk, from the campaign film
  • A team member at his desk on the phone, taking notes
  • A team member at his desk, from the campaign film
  • An Exclusive Networks team member at their desk, from the campaign film
  • A team member speaking to camera
  • The Exclusive Networks Fortinet team together in the office
  • A team member at his desk on the phone
“It didn’t just do its job, it exceeded it. We maintained our market share throughout, and every quarter since has been a standout one for us.”
Sarah Duce, Senior Marketing Manager, Exclusive Networks UK

Why it mattered

The Fortinet VAS campaign worked because it did not try to manufacture trust. It showed the people, expertise and service depth already behind the relationship.

By putting the real team on screen, the campaign turned a long-standing partnership into visible proof - helping partners understand why Exclusive Networks offered more than distribution.

It turned trust, experience and value-added support into work people could see, believe and remember.

Stills from the campaign’s social rollout, including LinkedIn posts featuring the team

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