Bob, a character covered head to toe in Post-it notes, waving alongside six colleagues
Exclusive Networks x Drata

Making compliance human

Exclusive Networks needed to launch Drata into its partner base without making compliance feel dry or complicated. Asteryx turned Drata’s Bob analogy into a character-led campaign that made the story simpler, more relatable and easier to remember.

The Challenge

Drata was new to the Exclusive Networks partner portfolio, and compliance is not always an easy story to sell.

The campaign needed to explain Drata in simple terms, help partners relate to the problem, and give the vendor a distinctive spotlight inside the Exclusive Networks portfolio.

Bob, covered in Post-it notes, scratching his head
Pencil storyboard: “We made compliance human”, with Bob, the team and the campaign journeyPencil storyboard: from a real problem to the bigger picture, with the campaign in action

The Idea

We made compliance human.

Asteryx turned Bob - the person inside every business who ends up chasing evidence, approvals and answers - into a Post-it note-covered campaign character.

The notes represented the manual tasks and reminders that slow people down. As the notes come away, the message becomes clear: Your business is run on trust. Trust is built on Drata.

The campaign also carried supporting lines such as: Built on trust. Without the compliance overload.

What We Made

The Drata and Trust Management landing page, with Bob waving
  • Campaign character in a black suit
  • The same character covered in Post-it notes
  • Campaign character in an orange jacket
  • The same character covered in Post-it notes
  • Campaign character in a navy blazer
  • The same character covered in Post-it notes
  • Bearded campaign character in a green jacket
  • The same character covered in Post-it notes
  • Bob, completely covered in Post-it notes

  • Bob character and campaign identity

  • Explainer video and launch assets

  • Landing page, partner emails, LinkedIn assets and campaign toolkit

  • Exclusive Networks and Drata partner flyer, front page: Businesses Run on Trust. Trust is Built on Drata.
  • Exclusive Networks and Drata partner flyer, back page: a technology overview of third-party risk and AI agent governance
A grid of photographs of Bob

Impact

Bob quickly became synonymous with Drata across the business and partner landscape.

The campaign launched at Xconnect and helped people immediately recognise Drata through the character and campaign. It has continued beyond the original launch, with Bob being used across ongoing Drata activity and developed as a recognisable campaign platform.

Drata team characters popping out of their frames, before and after being covered in Post-it notes
“Asteryx’s creativity, flexibility and ability to take a simple concept and turn it into something memorable were instrumental in making the launch such a success.”
Phoebe Harper, Senior Marketing Manager, Exclusive Networks
  • Bob relaxing in a hammock on a beach
  • Bob on a sun lounger
  • Bob floating in a rubber ring
  • Bob in the sea

Why it mattered

The Bob campaign worked because it made a technical compliance message easier to understand, easier to relate to and easier to remember.

It gave Exclusive Networks and Drata more than a launch asset. It created a character and visual language that could keep building momentum long after the first campaign went live.

A hand reaching out of a pile of falling Post-it notes

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